Is Jiu-Jitsu Culture Dying? Reflecting on Robert Drysdale’s Perspective

Brazilian Jiu-Jitsu (BJJ) has undergone a dramatic transformation over the past few decades. In a recent interview with FightersAdvice, BJJ legend Robert Drysdale discussed why he believes Jiu-Jitsu culture is "dying," how the sport has evolved, and what’s been lost—and gained—along the way. As someone passionate about martial arts, I found his insights both thought-provoking and deeply relevant to anyone who cares about the future of BJJ.

The Core of Drysdale’s Argument

Drysdale’s main contention is that the culture of Jiu-Jitsu has shifted from a meritocratic, warrior ethos to one increasingly dominated by vanity, commercialism, and social media spectacle. He reminisces about a time when taking photos at tournaments was seen as shameful—a sign of vanity rather than accomplishment. Today, the norm is quite the opposite: every competition is saturated with cameras, selfies, and self-promotion.

He laments that BJJ’s original values—humility, discipline, and a focus on real skill—are being eroded by a culture obsessed with image and online validation. The art, he argues, is now often practiced for likes and followers rather than for personal growth or martial effectiveness.

Do I Agree? A Nuanced Perspective

The Loss of Old-School Values

I agree with Drysdale that something valuable is at risk of being lost. The old-school BJJ culture, as he describes it, was about proving yourself on the mats, earning respect through grit and results, and letting your actions speak for themselves. This culture fostered humility and a deep sense of community. In an era when most practitioners weren’t paying customers but passionate students, the art was kept "pure" by necessity.

Today, with BJJ’s global explosion, the focus has undeniably shifted. Social media has made self-promotion not just common, but almost expected. The commercialization of the sport means that gyms are often businesses first, martial arts schools second. This can dilute the traditional values that made BJJ so special.

The Benefits of Modernization

However, I also see the other side. The increased visibility and accessibility of BJJ have brought huge benefits. More people than ever can train, learn, and share knowledge. Social media, for all its flaws, has helped spread techniques, connect practitioners worldwide, and inspire new generations. The sport is more diverse, inclusive, and innovative than ever.

Moreover, documenting one’s journey—through photos, videos, or social posts—can be a powerful motivator and a way to celebrate progress. It’s not inherently narcissistic to want to remember your achievements or share them with others.

The Real Challenge: Balancing Tradition and Progress

The real issue is not whether modernization is good or bad, but how to balance progress with tradition. BJJ should embrace innovation and accessibility, but not at the expense of its core values. Practitioners, coaches, and gym owners have a responsibility to teach not just techniques, but also the history, ethics, and spirit of the art.

As Drysdale suggests, understanding BJJ’s history is essential. It grounds us, offers perspective, and helps us avoid repeating past mistakes. It’s up to the current generation to ensure that the warrior ethos—humility, respect, and a focus on real skill—remains at the heart of Jiu-Jitsu, even as the sport evolves.

One Last Word

Robert Drysdale’s reflections are a wake-up call for the BJJ community. While we can’t (and shouldn’t) turn back the clock, we must be intentional about what we carry forward. Let’s use the tools of the modern age to spread the art, but let’s also honor the traditions that make Jiu-Jitsu more than just a sport. Whether you’re a white belt or a seasoned black belt, the challenge is the same: train hard, stay humble, and remember why you started.

What do you think? Is BJJ culture dying, or just changing? Share your thoughts below!

If you’re ready to dive into the world of authentic Brazilian Jiu-Jitsu training, consider visiting The Jiu-Jitsu Foundry at 72-C, Jalan SS21/62, Damansara Utama, Petaling Jaya, WhatsApp 011-11510501. Embrace the challenge, improve your skills, and discover how Brazilian Jiu-Jitsu can transform your martial arts journey!

Be good.